The mediums with which businesses can distribute their messages to their target audiences are evolving. As content and community marketing initiatives continue to grow, many B2B companies are finding a great deal of traction with interactive webinars delivered directly to a target audience. These live presentations can reveal insights into the buyer process as well [...]
As the United States of America prepares to celebrate the anniversary of its declaration of independence from Britain, we are busy declaring our own revolution against traditional content marketing. For years, marketers have struggled to constantly create exciting and engaging content to distribute to their target audience. With a limited number of soldiers on your [...]
Last week, BrightTALK’s Kathryn Kilner, David Kreitter and Jon Brink presented “The ABCs of Webinar Leads” as a part of the BrightTALK Academy series. The roundtable discussed the fundamentals of driving quality webinar leads and best practices for passing relevant leads to sales and following up on them from the perspective of sales and marketing. [...]
Have you seen any brand pages on Facebook with the new “timeline” layout? You’ve probably noticed this new design on a number of personal profiles pages on Facebook. The social giant has decided to extend this layout, which focuses more on a chronological progression than an accumulation of various posts, to brand pages, giving companies [...]
Marketers familiar with the mantra “content is king” are creating content at record speeds. The Internet is constantly being updated with new “tips” and “how to” articles aimed to capture readers attentions and bolster search numbers. A lot of businesses struggle with the challenge of creating all of this content and then delivering it to [...]
