1903, 2013

You Secret ISN’T Safe With Me

For centuries, mankind has thrived on selective anonymity. Have a bad day? Lay low at home where nobody can find or reach you. Unfortunately, these days, being able to disappear completely from any radar is a luxury few can afford. 1 false step can make you the next GIF sensation. [...]

708, 2012

How a Focused Webinar Strategy Can Help you Achieve Dramatic Community Marketing Results

The mediums with which businesses can distribute their messages to their target audiences are evolving. As content and community marketing initiatives continue to grow, many B2B companies are finding a great deal of traction with interactive webinars delivered directly to a target audience. These live presentations can reveal insights into [...]

307, 2012

Give Me Content or Give Me Death!

As the United States of America prepares to celebrate the anniversary of its declaration of independence from Britain, we are busy declaring our own revolution against traditional content marketing. For years, marketers have struggled to constantly create exciting and engaging content to distribute to their target audience. With a limited [...]

105, 2012

The ABCs of Webinar Leads

Last week, BrightTALK’s Kathryn Kilner, David Kreitter and Jon Brink presented “The ABCs of Webinar Leads” as a part of the BrightTALK Academy series. The roundtable discussed the fundamentals of driving quality webinar leads and best practices for passing relevant leads to sales and following up on them from the [...]

803, 2012

What Facebook Timeline Means for B2B Marketers

Have you seen any brand pages on Facebook with the new “timeline” layout? You’ve probably noticed this new design on a number of personal profiles pages on Facebook. The social giant has decided to extend this layout, which focuses more on a chronological progression than an accumulation of various posts, [...]

1011, 2011

How to Use Google+ to Promote your Webinars

Marketers familiar with the mantra “content is king” are creating content at record speeds. The Internet is constantly being updated with new “tips” and “how to” articles aimed to capture readers attentions and bolster search numbers. A lot of businesses struggle with the challenge of creating all of this content [...]